Marketing A Law Firm Made Affordable For All At AAJ Annual Convention

The Wholesale Airtime Auction (WAA) took a booth at the American Association of Justice (AAJ) Annual Convention on July 28-31, 2012 at the Chicago Hilton to demonstrate how its fire sale auction can significantly lower costs of marketing a law firm.

The agenda for this year's convention consisted of representative political speakers, including elected officials and candidates, modules for prosecution lawyers with a national focus, and various social events. Part of this momentous three-day occasion was a trade exposition that provided an opportunity for WAA, a company specializing in marketing a law firm, to prospect and interact with almost 2,000 lawyers.

During the convention, WAA Sales Director M. Dennis Frey said that he felt proud to be of service to the AAJ, an association that is dedicated to justice and the protection of public and civil rights for all Americans. "The convention was a glorious event, and the huge assembly of lawyers from different parts of the country was amazing. It gave us an excellent opportunity to let more people know that marketing a law firm can be made affordable for all through means that only our premium auction can deliver," he commented.

Through WAA's weekly fire sale auction, clients can bid for surplus remnant media ad inventory for legal television commercials and radio advertising at 3 to 50 cents on the dollar. The auction operates through CPM-based bids that lower the cost of marketing a law firm by setting the price of TV spots based on the number of impressions they will generate.

WAA offers the most extensive reach for clients marketing a law firm, covering 10,000 media stations and 210 DMAs nationwide. In its eight years in business, WAA has been affiliated with various legal institutions and companies specializing in attorney television advertising. In addition to the AAJ Annual Convention, they have co-sponsored and participated in the National Trial Lawyers (NTL) Summit held this past January.

For more information on how their fire sale auction works for marketing a law firm, contact The Wholesale Airtime Auction via one of these three options:

Mail: 9 E. Loockerman St. Ste. 3A-449, Dover, DE 19901
Telephone: (302) 724-6592


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