Lawyer TV Advertising Brings On Auction Action At AAJ Annual Convention

The Wholesale Airtime Auction (WAA) participated in the American Association of Justice (AAJ) Annual Convention held on July 28-31, 2012 at the Chicago Hilton in Illinois to advocate its fire sale auction for firms engaged in lawyer TV advertising.

The AAJ Annual Convention featured educational programs for plaintiff's attorneys with a national focus, a lineup of political speakers, including candidates and elected officials, and social functions. Held in conjunction with this event was the AAJ Trade Exposition, which gave companies the privilege to meet and prospect with nearly 2,000 attorneys. WAA attended the trade expo as it recognized the need to maximize the power of television through cost-effective lawyer TV advertising.

M. Dennis Frey, WAA's Director of Sales, described the convention as a grand event with an amazing turnout of attorneys from different states and how it gave WAA the opportunity to present its premium services for lawyer TV advertising. "I was proud to be a part of such a powerful association that is dedicated to and focused on delivering justice to all Americans and ensuring that people's public and civil rights are protected," he commented.

During the four-day event, WAA was able to show its legal TV advertising clients how they can get surplus remnant TV ad packages at 3 to 50 cents on the dollar through their fire sale auction. The auction operates on a weekly basis through CPM-based offers that determine the price of lawyer TV advertising spots based on target impressions.

WAA's fire sale auction for cheap lawyer TV advertising covers 210 designated market areas and over 10,000 radio and TV stations nationwide, by far the widest reach of any airtime auction in the US. For eight years, WAA has been expanding its affiliations with other notable institutions involved with law firm advertising, and they recently co-sponsored the National Trial Lawyers (NTL) Summit held in January this year.

To obtain additional information on how the fire sale auction works for lawyer TV advertising, The Wholesale Airtime Auction can be reached via one of these three options:
Mail - 9 E. Loockerman St. Ste. 3A-449, Dover, DE 19901
Internet -
Telephone - (302) 724-6592


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