Direct Response Radio Advertising Auction Relents To Pressure From Struggling Small Businesses

The direct response radio advertising auction division from the Wholesale Airtime Auction has revealed a radical change to their free radio commercial production program, in the hopes of giving small businesses more opportunities to use the program.

In a dog-eat-dog economy like this, where bigger businesses devour smaller ones left and right, this news from The Wholesale Airtime Auction comes as glad tidings. Their direct response radio advertising auction division is officially decreasing the minimum budget requirements for their free radio commercial production program. Previously, they required a minimum monthly budget of $3,000.00, which would be barely enough to earn a hard stare and a cold shoulder from any other direct response radio advertising or media buying agency.

The economy has changed, though, and micro businesses (those which earn under $1,000,000.00 a year) have long been hounding them to provide their services at a rate they can afford. As a result, they've cut their minimum monthly airtime budget requirement by more than half. The Wholesale Airtime Auction points out that this isn't exactly a comfortable transition.

"This is not something we're going to make any profit doing," stated J. Mike Brown, General Manager at the Wholesale Airtime Auction. "The reason we're doing it is because we've been getting ten requests every week, four years straight. Our production department has been a bit idle these days, though, so the extra work is probably good for them. In the end, as long as we can help small businesses improve their revenue enough to save them from filing small business bankruptcy - no matter how many or how few we save - then the effort will have been well spent," stated Brown.

The free direct response radio advertising production area of the program remains unchanged. Radio commercial production includes:

* Professional vocal talent
* Basic background music
* Quality script writing and editing
* Studio recording of a 15-second, 30-second, or 60-second radio commercial
* Professional editing and delivery of the recorded commercial

For clients with deeper pockets, there are also upgrades available: custom jingles, 800 number promotion codes tagging, as well as other multi-talent skit solutions.

The Wholesale Airtime Auction's direct response radio advertising division is available in radio markets including Tampa, FL; San Antonio, TX; Orlando, FL; Jacksonville, FL; West Palm Beach-Boca Raton, FL; Miami-Ft. Lauderdale, FL; Ft. Myers-Naples, FL; as well as 300 other radio markets, both large and small, all over the United States.

If you want to learn more about the free direct response radio advertising production division of the Wholesale Airtime Auction, contact them via one of these three options:
Mail - 9 E. Loockerman St. Ste. 3A-449, Dover, DE 19901
Internet -
Telephone - (302) 724-6592


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